Claims about the borderless nature of the internet are only true to a certain extent. Statistics on business-to-consumer e-commerce in Europe for example, show that the Digital Single Market is far from being achieved – the EU is still fragmented into 28 online markets.
In this report, The National Board of Trade maps out legal barriers affecting e-commerce in the EU, providing an inventory of rules, both national and EU-wide, that restrict online trade. It covers traditional forms of e-commerce affected by a fragmented regulatory framework (from consumer rules to VAT). It also draws attention to the lack of adaptation of the current rules on e-commerce with regards especially to recent technological and business developments.